// Main sections: Stats, Services, Process, Case studies, Testimonials, Founder, FAQ, Contact, Footer const { useState: useSt, useEffect: useEf, useRef: useRf } = React; // ---- useInView for scroll-triggered animations ---- const useInView = (opts = { threshold: 0.15 }) => { const ref = useRf(null); const [seen, setSeen] = useSt(false); useEf(() => { if (!ref.current) return; const io = new IntersectionObserver(([e]) => { if (e.isIntersecting) {setSeen(true);io.disconnect();} }, opts); io.observe(ref.current); return () => io.disconnect(); }, []); return [ref, seen]; }; // ---- Animated counter ---- const Counter = ({ to, prefix = "", suffix = "", decimals = 0, duration = 1400 }) => { const [ref, seen] = useInView(); const [val, setVal] = useSt(0); useEf(() => { if (!seen) return; const start = performance.now(); let raf; const tick = (now) => { const t = Math.min(1, (now - start) / duration); const eased = 1 - Math.pow(1 - t, 3); setVal(to * eased); if (t < 1) raf = requestAnimationFrame(tick); }; raf = requestAnimationFrame(tick); return () => cancelAnimationFrame(raf); }, [seen, to, duration]); const fmt = val.toLocaleString(undefined, { minimumFractionDigits: decimals, maximumFractionDigits: decimals }); return {prefix}{fmt}{suffix}; }; // ---- Section header atom ---- const SectionLabel = ({ num, children, style = {} }) =>
{num} {children}
; // =========== STATS BAR =========== const Stats = () =>
{[ ["$4.2M", "Revenue booked for clients in the last 12 months", "revenue"], ["312", "Qualified land clearing jobs placed on calendars", "jobs"], ["$34", "Average cost per booked consultation", "cpl"], ["14", "Operators we're actively running ads for", "ops"]]. map(([n, l, k], i) =>
{k === "revenue" && <>} {k === "jobs" && } {k === "cpl" && } {k === "ops" && }
{l}
)}
; // =========== SERVICES — hover reveals =========== const ServiceRow = ({ idx, label, tag, desc, bullets }) => { const [hover, setHover] = useSt(false); return (
setHover(true)} onMouseLeave={() => setHover(false)} className="service-row" style={{ position: "relative", borderTop: "1px solid var(--line)", padding: "36px 0", cursor: "pointer", transition: "padding 0.3s ease" }}>
{String(idx).padStart(2, "0")}

{label}

{tag}
+

{desc}

    {bullets.map((b, i) =>
  • /{String(i + 1).padStart(2, "0")} {b}
    • )}
); }; const Services = () =>
What we do

A full lead engine,
built around your crew.

We specialize in one thing: getting land clearing operators booked with qualified property owners. Here's how.

{[ { label: "Meta lead generation", tag: "Core offer", desc: "Facebook & Instagram ad systems purpose-built for land clearing. We handle creative, targeting, budget pacing, and lead follow-up automation so your phone rings with qualified property owners.", bullets: ["Geo-fenced targeting by zip & acreage", "Video + carousel creative shot on real jobsites", "Automated SMS callback in under 60s", "Weekly optimization calls"] }, { label: "Lead qualification system", tag: "Infrastructure", desc: "The difference between a raw lead and a booked job is the 10 minutes after form submit. We build the SMS, email, and calendar flow that gets property owners on your calendar — fast.", bullets: ["Twilio-based instant SMS replies", "Acreage + urgency qualifier questions", "Direct-to-calendar booking links", "CRM pipeline setup (GHL or HubSpot)"] }, { label: "Creative production", tag: "Monthly", desc: "Bad creative is why your ads don't work. We deliver fresh video and photo ad assets every month — shot on your jobsites or stock-matched to your market.", bullets: ["4 video ads per month", "Before/after photo packs", "Drone footage coordination", "A/B testing cycles"] }, { label: "Tracking & reporting", tag: "Always on", desc: "You get a live dashboard showing leads, calls booked, and revenue closed — plus a weekly Loom from your account lead walking you through what's working.", bullets: ["Server-side pixel tracking (iOS 17+ safe)", "Revenue attribution by campaign", "Weekly video recaps", "Monthly strategy calls"] }]. map((s, i) => )}
The guarantee

If we don't deliver booked jobs in the first 30 days, you don't pay us. Simple as that.

See if you qualify →
; // =========== PROCESS =========== const Process = () => { const steps = [ { n: "01", h: "Discovery call", t: "30 minutes. We learn about your service area, crew size, job types, and current marketing. No pressure — if we're not a fit, we'll tell you.", d: "Day 1" }, { n: "02", h: "Onboarding", t: "We audit your existing ads (if any), Google Business presence, site, and call handling. You get a written plan with projected CPL and monthly capacity.", d: "Day 2" }, { n: "03", h: "Ads Launched", t: "We stand up your pixel, CRM pipeline, SMS automation, and first ad creative batch. Your number starts ringing with qualified leads.", d: "Day 3" }, { n: "04", h: "Leads Delivered", t: "Weekly creative refreshes, budget pacing, and qualifier tuning. Scale budget as your crew capacity grows.", d: "Day 4" }]; return (
How it works

From first call to first booked job in 5 days.

{steps.map((s) =>
{s.n} — {s.d}

{s.h}

{s.t}

↓
)}
); }; // =========== CASE STUDIES =========== const Case = ({ tag, company, location, headline, metrics, photo, tone }) => { const [ref, seen] = useInView({ threshold: 0.1 }); return (
{tag} {company} — {location}

{headline}

{metrics.map((m) =>
{m.n}
{m.l}
)}
); }; const CaseStudies = () =>
Selected work

Results from real operators.

A few of the land clearing companies currently running Firebrand systems.

; // =========== TESTIMONIALS =========== const Testimonials = () => { const quotes = [ { q: "Within three weeks the phone was ringing so much we had to pause ads to catch up. I've never had that problem before.", a: "Marcus Hollis", r: "Owner, Ironwood Land Co." }, { q: "Firebrand is the only agency that actually understood what a qualified land clearing lead looks like. We stopped wasting time on tire-kickers.", a: "DeShawn Rivers", r: "Operations Lead, Palmetto Ground Works" }, { q: "I was burned by two other marketing companies before these guys. They're different. You only pay when it works.", a: "Tucker Reid", r: "Founder, Deep South Clearing" }]; return (
In their words
{quotes.map((t, i) =>
“
{t.q}
{t.a}
{t.r}
)}
); }; // =========== FOUNDER =========== const Founder = () =>
{window.__TWEAKS.showFounderPhoto &&
Cole — founder, Firebrand Media
DYLAN SAWYER — FOUNDER 2024
}
Founder's note

I grew up around heavy equipment. My uncle ran a clearing crew in East Texas for 30 years — and he never spent a dollar on marketing that actually worked.

That's why I started Firebrand. Every "marketing agency" I watched pitch him promised the world and delivered Yelp leads and SEO reports. Nobody understood the difference between a homeowner who wants a tree cut and a rancher with 80 acres of post oak to clear.

So we built the agency we wished had existed for him. Land clearing only. Performance-based. You pay when your calendar fills up with the right jobs — not blindly

Dylan Sawyer — Founder, Firebrand Media
; // =========== FAQ =========== const FAQItem = ({ q, a }) => { const [open, setOpen] = useSt(false); return (

{a}

); }; const FAQ = () =>
Questions

Frequently
asked.

{[ { q: "What does \"pay when you're happy\" actually mean?", a: "We charge a small setup fee to build your systems, then our monthly management fee is only due after we've delivered a minimum of 15 qualified booked calls. If we don't hit that in month one, there's no fee that month. We stake our business on performance." }, { q: "What does a qualified lead look like for land clearing?", a: "A property owner (not a renter) in your service area, with a specific parcel in mind, an acreage range that matches your crew capacity, and a timeline of 90 days or less. We filter out homeowners looking for single-tree removal, tire-kickers, and out-of-area inquiries." }, { q: "Do I need an existing website or Facebook page?", a: "You need an active Facebook business page — if you don't have one, we'll help you set it up. A dedicated landing page isn't required; we build you a purpose-built one that outperforms most clearing company websites." }, { q: "Which states and markets do you work in?", a: "We work with land clearing operators across the U.S. We only take one operator per service area to prevent competing with ourselves — reach out and we'll confirm availability in your territory." }, { q: "How much should I budget for ad spend?", a: "We can start as low as $20/day — about $600/month — and we've had operators scale from there. Most of our operators end up running $3,000–$5,000/month in Meta ad spend once they see what's working. This is paid directly to Meta and is separate from our management fee." }, { q: "What if my crew can't handle more jobs yet?", a: "We pause ads until you can. We'd rather build a sustainable engine than overwhelm you. Several of our clients run in \"season mode\" — aggressive in spring and fall, slower in summer/winter." }]. map((f, i) => )}
; // =========== CONTACT =========== const CALENDAR_URL = "https://api.leadconnectorhq.com/widget/booking/yGJ8ku3zJR6Cc0G0o9TG"; const Contact = () => { const [sent, setSent] = useSt(false); const [loading, setLoading] = useSt(false); const [error, setError] = useSt(""); const [form, setForm] = useSt({ name: "", company: "", phone: "", area: "", spend: "" }); const submit = async (e) => { e.preventDefault(); setLoading(true); setError(""); try { const res = await fetch("/api/contact", { method: "POST", headers: { "Content-Type": "application/json" }, body: JSON.stringify(form), }); if (!res.ok) { const data = await res.json().catch(() => ({})); throw new Error(data.error || "Something went wrong."); } setSent(true); } catch (err) { setError("Something went wrong. Please call us directly."); } finally { setLoading(false); } }; const field = (name, label, type = "text", placeholder = "") => ; return (
Let's talk

Book a 30-minute discovery call.

No pitch deck, no pressure. We'll look at your market, your current marketing, and tell you straight whether we can help.

{[ ["Response time", "Within 4 business hours"], ["Call length", "30 minutes, zero pressure"], ["Phone", "(445) 455-2448"], ["Email", "dylan@firebrand-media.org"]]. map(([l, v]) =>
{l}
{v}
)}
{!sent ?
New operator intake — 2026
{field("name", "Your name")} {field("company", "Company name")} {field("phone", "Phone", "tel", "(555) 123-4567")} {field("area", "Service area (city / state)")} {error && (
▲ {error}
)}
No spam. We reply within 4 business hours.
:
✓

Got it, {form.name.split(" ")[0] || "talk soon"}.

We'll be in touch at {form.phone || "your phone"} within 4 business hours.

Book your call now →
Skip the wait — pick a time that works for you
}
); }; // =========== FOOTER =========== const Footer = () => ; Object.assign(window, { Stats, Services, Process, CaseStudies, Testimonials, Founder, FAQ, Contact, Footer });