Practical guidance for land-clearing operators on lead quality, advertising, estimates, and the follow-up that turns opportunities into work.
Rob started as a new land-clearing business. He went on to win a 7,000-acre job, add a salesperson and a second crew, and reach work levels comparable to operators with decades in the trade.
Read the field noteA lead system is more than an ad and a form. Here is how to connect targeting, job fit, follow-up, and estimating so the right opportunities reach your crew.
Read the field noteStrong land-clearing ads show the work, identify the right property owner, and make the next step clear. Use this guide to plan creative and follow the leads it generates.
Read the field noteA good qualification call confirms the owner, parcel, work requested, timing, and service-area fit before your estimator spends time on the job.
Read the field noteGood follow-up is prompt, specific, and useful. Use a simple owner-assigned process to move an inquiry from first reply to a clear estimate next step.
Read the field noteCost per lead is only the first number. Connect ad spend to qualified projects, estimates, proposals, completed jobs, and the margin those jobs leave.
Read the field note